{"id":804,"date":"2025-04-07T12:08:57","date_gmt":"2025-04-07T12:08:57","guid":{"rendered":"https:\/\/nieuw.bymalu.nl\/?p=804"},"modified":"2026-04-11T09:43:07","modified_gmt":"2026-04-11T09:43:07","slug":"welcome-portraits","status":"publish","type":"post","link":"https:\/\/bymalu.nl\/en\/welcome-portraits\/","title":{"rendered":"Welcome portraits"},"content":{"rendered":"\n<p>Welcome Portraits are versatile designs that can be used for a variety of purposes. They\u2019re the perfect way to introduce yourself or your business, but can also visually represent a city, location, or specific place. Whether it\u2019s for a flyer, website image, (wall)sticker, or business sign \u2013 the possibilities are endless.<\/p>\n\n\n\n<p>Think of new buildings, shopping centers, hospitals, clinics, and more! A \u201cWelcome Portrait\u201d creates a warm and unique reception, instantly giving your visitors a personal and inviting experience.<\/p>\n\n\n\n<p><strong>Discover Arnhem<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/bymalu.nl\/wp-content\/uploads\/bolboard-arnhem.jpg\" alt=\"\" class=\"wp-image-975\" srcset=\"https:\/\/bymalu.nl\/wp-content\/uploads\/bolboard-arnhem.jpg 1024w, https:\/\/bymalu.nl\/wp-content\/uploads\/bolboard-arnhem-300x206.jpg 300w, https:\/\/bymalu.nl\/wp-content\/uploads\/bolboard-arnhem-768x528.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"948\" src=\"https:\/\/bymalu.nl\/wp-content\/uploads\/discover-portret-1-1024x948.jpg\" alt=\"\" class=\"wp-image-930\" srcset=\"https:\/\/bymalu.nl\/wp-content\/uploads\/discover-portret-1-1024x948.jpg 1024w, https:\/\/bymalu.nl\/wp-content\/uploads\/discover-portret-1-300x278.jpg 300w, https:\/\/bymalu.nl\/wp-content\/uploads\/discover-portret-1-768x711.jpg 768w, https:\/\/bymalu.nl\/wp-content\/uploads\/discover-portret-1.jpg 1093w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I designed a concept illustration that represents and introduces the city of Arnhem. This visual can be used in a variety of ways \u2013 from flyers and murals (such as at the train station) to signage at the city gates and beyond. It&#8217;s a creative and inviting way to highlight the city\u2019s identity through illustration.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Year:<\/strong> 2019<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Welcome Flyer | BuurtKadoos<\/strong><br>BuurtKadoos is a welcome gift box for recently relocated residents, filled with thoughtful gifts and offers from local businesses.<\/p>\n\n\n\n<p>After receiving one of these surprise boxes myself, I reached out to explore whether I could contribute creatively. This led to a wonderful collaboration where I was commissioned to design the welcome flyer.<\/p>\n\n\n\n<p>In my design, I aimed to bring the vouchers to life and encourage recipients to discover the local initiatives. I often work within the brand&#8217;s color palette to ensure the identity of the organization is clearly reflected in the design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"892\" src=\"https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-1024x892.jpg\" alt=\"\" class=\"wp-image-908\" srcset=\"https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-1024x892.jpg 1024w, https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-300x261.jpg 300w, https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-768x669.jpg 768w, https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-1536x1338.jpg 1536w, https:\/\/bymalu.nl\/wp-content\/uploads\/IMG_7765-2-2048x1784.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Welcome Flyer reached between 500,000 and 750,000 households!<br>Who knows \u2013 maybe you&#8217;ve come across it yourself?<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"752\" src=\"https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-1024x752.jpg\" alt=\"\" class=\"wp-image-800\" srcset=\"https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-1024x752.jpg 1024w, https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-300x220.jpg 300w, https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-768x564.jpg 768w, https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-1536x1128.jpg 1536w, https:\/\/bymalu.nl\/wp-content\/uploads\/flyer-buurtkadoos-2-2048x1503.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Client:<\/strong>\u00a0Buurtkadoos<\/p>\n\n\n\n<p><strong>Year:<\/strong>\u00a02020<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Client about the collaboration<\/strong><\/strong><\/p>\n\n\n\n<p>Sonny \u2013 Buurtkadoos<\/p>\n\n\n\n<p><em>Malu approached us for a collaboration to enhance our product with a beautiful illustration that would capture the essence of Buurtkadoos. We gave the task of creating an image in which we would \u2018capture\u2019 each city, with a local character that depicted an average neighborhood as a cohesive whole. We wanted an illustration that would touch people, make them smile, and one that everyone could relate to. We are extremely happy with the work delivered; it is full of expression and dynamism, and has captured exactly what we were looking for. Our product has become more complete thanks to this unique illustration by Malu.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome Portraits are versatile designs that can be used for a variety of purposes. They\u2019re the perfect way to introduce yourself or your business, but can also visually represent a city, location, or specific place. Whether it\u2019s for a flyer, website image, (wall)sticker, or business sign \u2013 the possibilities are endless. Think of new buildings, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/nieuw.bymalu.nl\/?p=804","footnotes":""},"categories":[4],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-illustratie","en-US"],"_links":{"self":[{"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/posts\/804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/comments?post=804"}],"version-history":[{"count":3,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/posts\/804\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/posts\/804\/revisions\/1516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/media\/908"}],"wp:attachment":[{"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/media?parent=804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/categories?post=804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bymalu.nl\/wp-json\/wp\/v2\/tags?post=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}